Food on the move

This challenge is to redesign the packaging for a lunchtime wrap and an individual cake.

Points to consider

1. Protecting the product from food factory to store and then to where the consumer eats the product.
2. Product visibility – allowing the consumer to see the product they are buying. Consumers buy with their eyes!
3. Easy to open – making the packs tamper evident in store, but then easy to open once purchased.
4. Sit within the food to go market, aimed at a target age of 25 to 40 years old.
5. Not use excessive packaging and be easy to recycle at the end of its use.
• Provide a model with graphics for both your wrap concept and your cake concept.
• Provide 3x A3 supporting development boards.


Setting criterias

Easy open
Easy carry
Not use excessive packaging
Cartonboard is the predominant material
Surface graphic communicate value
25 to 40 years old target people

Pinciples of portable:
- Polyhedron is better than circle
- Grooves can increase frictional force can help holding
- Make a belt can easiler for carrying
- Fingue Grips shape can help taking packaging

My creative thinking
Lateral Thinking
What-iffing
Brainstorming
Restatement
Random Input
Visual Rhetoric

Researching foods

Production designing plan

 TA landscape

Designing process

How is luxury peas look like?

To take a fairly basic product and repackage it with the idea of a luxury brand in peas packaging.

Objective / Function

1.Focus on 3 primary paradigms of packaging design (Surface Graphics, Structure and Materials) and consider how each or all of these are used to create the perception of luxury.

2.Research a wide range of packaging and visual example which must be engage with significant visual reference.

3.To make a luxury peas packaging.

Signifiers of Luxury:

Surface Graphics

Colours: Black, Gold, Silver

Typography – calligraphic

Typography – Modernist light

Typography: Tradition / Heritage

Matt lamination (smooth)

Glossy

Structure

Features and Functions

Window 

Internal structures & finishes

Keepsake

Well engineered

Ergonomic (comfortable in hand)

Smooth

Material

Foil finishes (metallic)

Durable & Heavy (cards)

Transparent

Perspex ‘ Glass

Shiny / Glossy

Tin

Leather

‘Hand Made’ 

Natural

researching luxury elements

Types of material effects

Colours and typographies.

Eggs structure

How to make a Egg's packaging ?

Try to create a micro project that has specific criteria other than just transit, protection and stacking.

l 6 points or spaces which touch eggs round surface can let the eggs stable.

l Corrugated cardboard can be recycled and easy finding, and its characteristic is suitable for protecting eggs.

l Need some supporting posts to make the packaging in order to solve the stacking problem.

l Let some spaces as flexible areas which can avoid crash accident.

Types of Drawings

Orthographic views

Isometric Drawing

Perpesctive view

Axonometric drawing

Cutaway

Exploded view

Ghosting

Details

Semetric view

How to consider budget in packaging design

Using some cheaper material to design a eyeglasses box.

1. Cost under £5.

2. Research your production process.

3. Connect with the pulisher to ask some usful information.

This is my design process:

Cheaper elements in my mind, Setting criterias.

Triangle shape, Sketching.

First draft.

Making process.

Final work.