Food on the move

This challenge is to redesign the packaging for a lunchtime wrap and an individual cake.

Points to consider

1. Protecting the product from food factory to store and then to where the consumer eats the product.
2. Product visibility – allowing the consumer to see the product they are buying. Consumers buy with their eyes!
3. Easy to open – making the packs tamper evident in store, but then easy to open once purchased.
4. Sit within the food to go market, aimed at a target age of 25 to 40 years old.
5. Not use excessive packaging and be easy to recycle at the end of its use.
• Provide a model with graphics for both your wrap concept and your cake concept.
• Provide 3x A3 supporting development boards.


Setting criterias

Easy open
Easy carry
Not use excessive packaging
Cartonboard is the predominant material
Surface graphic communicate value
25 to 40 years old target people

Pinciples of portable:
- Polyhedron is better than circle
- Grooves can increase frictional force can help holding
- Make a belt can easiler for carrying
- Fingue Grips shape can help taking packaging

My creative thinking
Lateral Thinking
What-iffing
Brainstorming
Restatement
Random Input
Visual Rhetoric

Researching foods

Production designing plan

 TA landscape

Designing process