Here is some products concept board, we can see board including lots of parts. For example, drawings, images, texts, graphic desin, 3D model effect pictures, ideas , product explaination, etc.
For designers at Viget, Mood Boards are consistently among our favorite topics to discuss and deliverables to create. I wanted to shed a little more light on the subject to talk about some variations of the practice and how we look at them at Viget. Essentially, mood boards aren't a one-size-fits-all kind of thing and we have different approaches to them. Ultimately, we always have the same goal in mind – to start broad in efforts to get early feedback that will allow us to narrow our focus as we begin to work on the details of a design. I originally approached this subject back in 2008 looking at two variations of mood boards. Since then, our two variations have morphed into three. Here are some examples that illustrate what we mean.
What are the benefits?
Faster mockup production
Some clients will argue that they don’t want to pay for mood boards and would rather go straight to mockups, but a few short hours spent up front can save countless hours down the line. With a visual guide created and a clear vision of where you’re headed it’s much easier to jump right in to the visual prototyping process. There is no blank-canvas syndrome to deal with, and no gnawing feeling that you are wasting your time on a concept they might not like. Best of all, there are no big surprises. Since using mood boards I have yet to run into a project that was a complete do-over.
Smoother client buy-in
Additionally, early client participation makes them a bigger part of the project. When clients feel involved they are more likely to trust you. Mood boards make it clear that you are listening to them and considering their input. They also gain insight into the thinking behind your decisions, dispelling the all-too-common notion that designers choose everything on a whim. Knowing why you picked something will often keep personal preferences (ie/ the client’s favorite color is purple so she would like to see that as a background) from creeping in as change requests.
Less frustration, more fun
Mood boards are so much fun, they hardly feel like work. Designing loosely lets you brainstorm, explore and play with different styles without all the limitations a layout (and coding realities) will later impose. They also keep revision cycles to a minimum, something every designer can appreciate.
This research diary is discussed about creative thinking methods, and how to apply creative thinking methods into packaging surface graphic. Firstly, the definition and fundamental of creative thinking is important to know, it will describe the meaning of creative thinking. And then according to analysis from the common creativity surface design in packaging, it will know different kinds of purpose when we are designing the surface, and it can improve my mind to understand the benefits which one is using creative thinking in it. Secondly, a range of visual references used to exemplify key concepts and a range of theoretical references that offer credibility to the instruction. Be sure references can let us know theoretical knowledge about the relationship between mixed art and creative thinking, and the foundational consideration of packaging design, and also learn the tips and survival guide in creative thinking. Finally, Summary and settle principles of creative thinking which can be apply into packaging surface design in order to find a appoarch that how to connect creative thinking idea to your project. However, set up criteria should be necessary for evaluating the design which is creatively.
Learning summary
First start from the definition of CT, a preliminary understanding of the CT is a emotional thinking. Not like VT are logical, convergent, and some results in unique or few solutions. However,it can be said that some abstraction in the CT, such as imaginative, divergent, lateral, and can generate many possible solutions. CT is a good way when we are doing design, especially in surface graphic. From the example of Google and Paul Smith, there are many advantages to the use of the CT. While some content is not easy to identify. But the main idea consists of a series of topics on them. From the example of the use of CT of Packaging Design, was the subject of a variety of different elements can be applied to packaging. For exampleadvertising, branding, interesting, fashion, personality, function, etc. But all of them service for product. When we use CT, the first consideration isfollowingprocess re-engineering and ask some questions from the subject main purpose. On the other hand, I found many relation or disrelationstuff can be mixed in art and design. And then can use some popular tools which are brainstorming, random input, restatement, inversion. The most Useful and quickly one isbrainstorming. With these tools, we also need the CT tips and survival guide, they can enjoy the design process more easier and fun. In summary, There are five phases when apply the CT into packaging surface graphic. They are preparation, induction, analysis, synthesis, evaluation. Induction, analysis and synthesis are the most important which are the key in terms of experiences and practices. In the end, if you want do more creative, forget everything before and then do it again.
Share this report to everyone which I like to know how amazing Apple can always be innovated?
For anyone watching the technology space, it would be hard to dispute that Apple has been a shining example of a company that understands innovation, its importance and the success that it brings. Whether it is the iPod, the iPhone or the recent super thin, super cool laptop, Apple understands the direction of the crowd and seems to remains one step ahead.
For technology companies around the world, the ability to innovate is crucial to their success, yet so often the processes and techniques that are required to achieve true innovation are ad hoc and left to hope and chance. This article discusses the challenge of 'creative thinking' and explores how technology companies can improve their ability to innovate, not just in terms of product design, but also in terms of their business model and branding.
"It's not the strongest who will survive but the most creative…"
These are the words of Simon Middleton, who is fast becoming one of the most respected experts on brand development and creative thinking in the UK and Europe. His recent clients include: Norwich Union, Deloitte Touche, Lovells, Arval, Xansa, Legal & General, Akzo Nobel and Comic Relief.
"I now travel all over the UK and Europe helping businesses of all kinds to become more innovative. I'm mainly working with these clients in the area of brand meaning and creative-thinking. What I'm learning is that creativity becomes increasingly important as each month passes, particularly as we enter a tough economic period. It's not the strongest who will survive but the most creative," says Middleton.
Morphological Analysis
One method of problem solving that Middleton introduces to his clients is Morphological Analysis. Morphological Analysis was originally created in the nineteen-forties by Swiss-born astrophysicist Fritz Zwicky, the scientist responsible for identifying supernovae stars as well as ‘dark matter’ in the universe. Working with the early American space programme, Zwicky developed the technique to help solve intensely complex problems such as how to formulate rocket fuel.
The technique’s great strength is that it can analyse the most complex and unquantifiable of problems, problems for which there is no single ‘correct’ answer, and which are characterised by their tendency to change with every intervention. Such problems have become known in science as ‘messy’ or ‘wicked’ problems and they are found not just in science, but also in business, public sector organisations, government, politics and throughout society.
"The great thing about Morphological Analysis is that it is a robust scientific approach that can truly liberate thinking," says Middleton. "The alternative is brainstorming, which is undisciplined and unstructured. Worse than this, people will know that in brainstorming sessions people can have their own agenda, loud people tend to dominate the discussions and quiet people tend to get quieter. In my experience, brainstorming can bring out the worst in people and the results are rarely constructive."
His experience is that using morphological analysis, for even simple problems, can 'liberate thinking'. Ideas fly around the room, growing and developing. Techniques such as this thrive on the collective talents and experiences of those involved and the final results often amaze and inspire all those that have contributed. One aspect that makes such an approach so powerful is that it uses 'brains', rather than 'emotions'.
Middleton describes Morphology as 'left brain' thinking. It has a sequence, is analytical and is really a process of looking at all you know, from a different angle. In many ways, it is an ideal method for engineers to explore new avenues. However, he also encourages his client to indulge in some 'right brain' thinking also, whereby the client explores the problem using intuition and looks at the problem with a more holistic approach - but again, in a structured way.
One method he calls a 'smack on the ear'. This method asks the client to abandon certain obvious facts about their business or product e.g. maybe they could be a restaurant that doesn't actually sell food. This might seem a very stupid suggestion but if we look at ARM, they are indeed a microprocessor company that doesn't actually sell chips.
"Sometimes we can't think creatively until we've abandoned the perceptions that tie us to existing ideas," says Middleton. "The fact is, in order to have a great idea, we must have lots of ideas. Otherwise we find ourselves digging at the same idea over and over again. The 'smack on the ear' technique can open people's thinking to a host of new possibilities. It can be very exciting."
'Oblique Strategies'
A further technique that Middleton introduces to his clients is called 'Oblique Strategies' and it has a curious origin. For those who follow rock music, the name Brian Eno will be significant.
Originally as a key member of Roxy music and later in his own right as a producer, Brian Eno is well respected in creative circles. Brian was friends with a British painter called Peter Schmidt and both kept a set of basic working principles which guided them through moments of pressure when working through a painting session or whilst running up a big studio bill.
Both Schmidt and Eno realized that the pressures of time tended to steer them away from the ways of thinking they found most productive when the pressure was off. From these working principles they develop a pack of cards called 'Oblique Strategies'. Each card contains a strategy and the first ever oblique strategy is said to be "Honour thy error as a hidden intention".
"When we are under pressure, we tend to take a head on approach to problems and do not explore the many other possibilities that may exist," says Middleton. "With the Oblique Strategy technique, you pick a card and go with whatever it suggests. The cards really do help people view a problem or situation with a new attitude and enable them to take a more creative, more innovative approach to such issues as product development, business management and brand strategy.”
This set of method cards introduces briefly the design thinking approach. It explains the design process as well as the prototyping phases of design thinking projects.
Here I got a report is about Apple whick we always love, then how the apple company using creative thinking in their products, are they always be thinked as wonderful things?
Why is creative thinking important and how can we creative thinking to solve our problems. How did the thinking at Apple develop the iPad?
Creative thinking is:
- The ability to create.
- The ability to see and make things in a new or different way.
Creative Thinking to Solve Your Problems
There is a common saying in engineering is “a problem known is a problem half solved”
As engineers we are taught:
1. Find the underlying problem,
2. Develop a solution to that problem,
3. Give the solution to the customer.
Is problem solving only applicable within the engineering environment? Of course not!
Problem solving can be adapted to all areas of your life.
1. Identify the problem, (be honest with yourself)
2. Brainstorm all possible solutions and find a workable solution, (how have I failed to find a solution to my problem?)
3. Take action and implement your workable solution
The Steve Jobs and Apple Problem - The Apple iPad
Apple has made major technological advances in the last 10 years solving what if’s. Thinking in the abstract, outside the box and solving problems. They launched
- iTunes (solving the problem of illegal downloading)
- iPod (how to store more music than on a portable CD player)
- Laptops ( how to make computers portable)
- iPhone ( how to make a mini computer)
What resources did Apple know were already working in the market?
1. iPhone – Great Applications, Great Touch Screen – Problem: Small screen display
2. MacBook – Great Laptop, Good Screen Size – Problem: Bulky, competing with every laptop on the market.
What was the problem Steve Jobs solved by launching the iPad?
By thinking in the abstract, Apple will generate billions of dollars in revenue. The money comes from the idea, the details of how to make it happen then follow.
Remember.
A problem known is a problem half solved.
An Idea is always and Idea, until it has the required action taken to deliver it.
Think in the abstract, the money comes from the idea, the details of how to make it happen then follow.
This website is talking about a awesome idea is that design is in everywhere, also explained some creative thinking methods, they are very nice for us to represent our design work. Be shared.
Design is ubiquitous. It is in the magazines we read, the products we use, the services we enjoy and the consumer experiences that happen to us (especially the brand experiences that big companies like Apple and Nike deliver to us these days). Design is an intrinsic factor in what we communicate, in advertisements, in posters and in every TV show we watch. Design plays a very vital role in everything we use and perceive, and is prevalent in the very fabric of our lives. The reason design is prevalent is because; we designers have a unique way of creating stuff which makes the lives of others easier to deal with. Design is not just about making things cool or making them beautiful. It is about giving the form, a function and it can be used to tackle a whole range of creative and business issues.
This is a book named Packaging the Brand By Gavin Ambrose, Paul Harris. There are full of useful things within packaging design. Let us share them, if anyone totally like it. It is also quick to buy from Amazon.
